Leader is a fashion store, and from this concept the idea of transforming the calendar into fashion came to light, so that people could wear it. Bringint the concept "with leader you are well dressed the entire year".

In spite of the limited number of calendars, people started looking for leader's shirts with the designs on the calendar, allowing the shirts to become part of the store's fashion line.

Advertising Agency: Matosgrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Art Directors / Illustrator: Lucas Heck, Ricardo Sarno
Photographer: Marlos Baker